In my opinion (and the opinion of any SEO Consultant in Phoenix) the only way that you can rank highly online for the most competitive keywords is if that you focus on the workings of your website. Basically, if you do not get your ‘on-page’ optimization working properly then you will not be able to accomplish anything off your website.
On this page I want to share with you eight different tips that will help you kick your off-page optimization into overdrive. First, and this is the most important tip. You want to ensure that you have a good navigation system in place on your website. You want to ensure that absolutely everything can be found in no more than two clicks. Any deeper than this and the search engine spiders will find it very difficult to find pages.
As a result they will not be indexed. If they are not indexed then people will not be able to find them through the search engines. You should get acquainted with Google Analytics. If you do not know how to install it on your web server then ask an Arizona SEO Company to help you out. Using this software is going to help you plan your campaign a lot better and give you a ton of feedback about whether the current strategy is working or not. Basically it is going to analyze the traffic that lands on your site.
One of the most important things that you can find out from Google Analytics is your ‘page load speed’ In addition to Google Analytics I suggest that you sign up to Google Webmaster Tools. This is the ‘ultimate’ tool for those that are carrying out search engine optimization.
This includes a ton of information. This information includes details about where you are ranking in the searches for particular keywords, and if you have any broken links on your website. It will evengive information about whether there are any ‘crawl errors’ on your website. If you solve any issues then you will find that it is a great deal easier to get ranked. Do the pages on your website take more than a couple of seconds to load? If they do, you are going to need to look into ways of boosting the page load speed.
This is because page load speed is a huge factor when it comes to ranking websites. There are a variety of methods that you can use to boost the speed of which pages load on your site. This includes cutting down on any unnecessary images, changing your web host, and eliminating content that you do not really need.
Content is king when it comes to ranking on search engines such as Google. You want to ensure that you have high quality and unique content on your website. You should ensure that more content is also added on a regular basis. One of the best tips I have for you here is to install a blog. Make sure that you use it and you will find that you generate a LOT of natural traffic! When you are writing content I suggest that you incorporate links to ‘other websites’ online (not necessarily your competitors websites). To the search engines, having absolutely no ‘outbound’ links looks a little bit suspicious. Those websites which include research sources for their content tend to fare a lot better in the search engines. You will only need to include one or two outbound links here.
Work with your SEO Company to come up with a list of keywords that you should be incorporating into your website. Do not go overboard with the keywords though. Basically you are using them to tell the search engines what your website is all about. Make sure that you play around with your meta tags! The most important ones for you here are the page title and the page description. Not updating these are the downfall of many websites that are looking to get ranked. Don’t forget to include your keywords in your meta tags! Make them eye-catching too so that people are inclined to click on them when you come up in the searches.