Friday, 10 January 2014

How Search Engine Optimization (SEO) helps your website to Boost Google Ranking

If you’ve just started your website, or it’s been live for a while, there’s always room for improvement when it comes to SEO (Search Engine Optimisation). Not everyone is familiar with these techniques or confident enough to deploy them all alone – that’s why we’ve come up with this easy-to-follow guide on how to get started with SEO. With that in mind, let’s look at how to do SEO for your website.

Content is the king of SEO:
At the core of quality, and effective SEO is great content. Search engines like Google love to see fresh content on a website, so it’s a good idea to have a blog that you regularly update. When you do this (and when you write your initial static content) you should try to include as many keywords as possible. You should aim for a ‘keyword density’ of between 3% and 5%. This means that for every 100 words on a page, the word should be used around 3-5 times. Then search engine will think that the webpage has been made for those keywords. In this way, Google will associate your SEO website with the topic and search terms you’re targeting.

Try to generate some backlinks
Another way that search engines rate your website is by how many other sites are linking to yours. If you can manage to have your site linked to by others (such as blogs), Google will rank you more highly. One good idea is to ask to write guest posts for blogs and then add a link to your site in the body (using your search term as the anchor text). This is the core tactic of SEO for your website

The basic checklists:

There are some other basic techniques that you should always do when optimising your site:
  • Submit your website link to Google Webmaster Tools?
  • The first step of off site SEO I mean getting listed through Google Webmaster in demand for online presence. Besides, Keyword research, Review website content or structure as well as provide technical advisement and much more.
  • Use Google Analytics to track search terms and your site effectiveness.
  • Never duplicate any of your content.
  • Add business physical address on Google Places (Google Maps) is simple but worthwhile for Offsite SEO. Further support, feel free to click Help to get on Google Map here. This placement is very important for your online business marketing.

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